Event Sales Manager

ABOUT DRIVE SHACK

Drive Shack is a game-changing innovator in the entertainment industry, offering a refreshing alternative to traditional day and nightlife scenes. At Drive Shack, we don't just provide a place to unwind; we offer a destination where you can be yourself, let loose and create unforgettable memories.

We take pride in crafting exceptional experiences for our guests, from the moment they step through our doors to the time they leave. Our venues feature state-of-the-art technology and offer competitive, social entertainment through golf-related leisure and large-format entertainment, ensuring endless entertainment options for our guests.

We believe that good food and drinks are a vital part of any social outing, which is why we offer a chef-inspired menu and craft cocktails that are sure to tantalize your taste buds. Whether it's a birthday party, corporate event, or just a night out with friends, Drive Shack has everything you need to make your outing truly unforgettable.

Location: Richmond, VA 23233 (This is a 100% onsite position)
Address: 1647 Four Rings Dr, Richmond, VA 23233
Position Type: Hourly + Commission
Rate: $24 – $26 per hour + commission
Reports To: Director of Sales / General Manager
Title: Sales Manager
Typical Hours: Approximately 40 hours per week; flexibility required to support events and client needs, including evenings, weekends, and some holidays

Job Purpose

The Sales Manager plays a key role in driving revenue through the successful booking and execution of private events at Drive Shack. This position is responsible for prospecting new business opportunities, managing inbound event inquiries, and ensuring each event is flawlessly executed from initial sale to post-event follow-up. This role works cross-functionally with operations, marketing, and corporate leadership to deliver exceptional guest experiences and achieve sales targets.

Responsibilties

• Sell and coordinate events from booking to communicating details to the venue’s management teams, ensuring each client has a unique and memorable event
• Prepare sales reports to present to Drive Shack Inc. Corporate Office (weekly, monthly, and quarterly) 
• Proactively prospect and introduce new event business opportunities
• Work directly with various members of the Operations Team and National Sales Diretors on areas of opportunity to further enhance the guest experience and profitability
• Generate and support programs to drive a culture of high performance, innovation, and fun
• Responsible for knowing assigned local markets for both corporate and social event opportunities
• Maximize revenues through upselling techniques
• Perform other duties as requested by management
• Maximize revenues through upselling techniques
• Accomplish department and organization mission by completing related results as needed
• Ensure that guests receive immediate, friendly, and personalized service
• Establish rapport with Drive Shack guests and promote prompt, courteous, efficient guest services
• Represent Drive Shack by joining and participating in local community organizations
• Attend networking events, trade shows and expos at least once a month
• Maintain a safe working environment for you and your employees at all times, understand and enforce safe work practices in a fair and consistent fashion.

Qualifications and Skills

• Minimum of 3 years of event sales experience in hospitality, food & beverage, or entertainment venues

• Strong understanding of event lifecycle, inventory control, and client management

• Demonstrated ability to exceed sales targets and drive guest satisfaction

• Excellent communication, organization, and customer service skills

• Proficient in Microsoft Office Suite and CRM/event management tools (POS systems, Salesforce, Tripleseat, etc.)

• High school or equivalent education required
• Culinary/Hospitality Management Degree or Apprenticeship Program preferred

Working Conditions

• This position requires flexibility in scheduling and availability.
• The Event Sales Manager is expected to work a wide range of hours, including evenings, weekends, and some holidays, based on the needs of the business and event schedule.
• Attendance at onsite events and external networking functions is also required.

Drive Shack is committed to equal opportunity in the workplace, preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. Additionally, Drive Shack takes action to prevent retaliation and to create a respectful, equitable and inclusive environment for everyone.